Ailie Ferrari - Executive Coach

 

Offering safe harbour for reflective leaders

Credly badge for Chartered Marketer status and Fellow of the Chartered Institute of Marketing
Credly badge for Chartered Marketer status and Fellow of the Chartered Institute of Marketing
Ailie Ferrari smiling
Credly badge for Chartered Marketer status and Fellow of the Chartered Institute of Marketing
Credly badge for Chartered Marketer status and Fellow of the Chartered Institute of Marketing

I'm an Executive Coach with over 35 years' senior and board-level experience across higher education, financial services, IT, and the public sector.

 

My Chartered Institute of Marketing Fellowship signals deep experience at the highest levels of marketing leadership. I understand the pressures of stakeholder engagement, ROI accountability, and navigating complex leadership and market dynamics. Marketing is inherently cross-functional - touching strategy, product, finance, operations, and culture. As a Chartered Marketer, I bring a nuanced understanding of audience psychology, positioning and influence, and I'm equipped to help clients see the bigger picture and lead with integrated thinking. 

 

My coaching is grounded in psychological safety, emotional intelligence, and strategic clarity. I've supported leaders navigating imposter syndrome, leadership identity, stakeholder complexity, and transition - always with empathy, structure, and care.

 

I draw on tools like GROW, FROM, and values-based enquiry, and my style is relational, reflective, and client-led. I balance empathy with challenge, helping you stretch your thinking while staying true to your values.

 

A member of the Institute of Leadership and the EMCC UK, my practice is aligned with the EMCC Code of Ethics and informed by supervision, client feedback, and reflective learning. I'm committed to ethical, emotionally attuned coaching that helps leaders reconnect with their purpose and lead with confidence.

 

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